Data visualisation is being deemed the modern day equivalent of visual communication. It aims to present information or data in a clear and effective manner through the use of images such as tables, graphs, charts or even through more artistic and non conventional forms

I personally believe that in a social media/ Internet driven society who are suffering with a lack of attention and Mindful infortention as we looked at in the week six Howard reading that data visulisation is a way of combating these issues.

For example the current social and environmental issue such as global warming is complex and information dense, leaving most of the general public scratching their head and opting to remain naïve on the subject. As one of these people who is often confused by the global warming debate I found the reading titled “The Global Warming Sceptics versus the Scientific Consensus” extremely interesting and helpful. This reading is a perfect example of how visualisation can be used to explain complex issues and data to those of us who don’t come from scientific backgrounds.

When thinking about what makes data visualisation effective and how my group and I can create/ produce an image that effectively communicates information I have come up with a list of what can make data visualisation effective.

It should:

  • Clearly display or portray the data
  • Use colours to differentiate the different data especially if you are overlaying and presenting data from two different eras in time
  • Use creativity to entice audience to pay attention to the visualisation thus encouraging them to learn the information and data presented to them
  • Make sure if you have large amounts of data that it is coherent
  • Present factual data
  • Have a clear purpose behind the presentation of the data


1) Anon. (2009) ‘The Global Warming Skeptics versus the Scientific Consensus’, Information is Beautiful. the-consensus/>

2)Anon. (2009) ‘What does the global warming hockey stick look like when you don’t hide the decline’.

3) Al Gore, 2008. ‘Al Gore’s Journal’.


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